Ad copies are used in almost all the ads globally and play a huge role in getting good results. They are used on platforms, and in this blog, we will talk about ad copy examples on Google search, on blogs (the display network), LinkedIn, Facebook, and Instagram. 

Let’s have a look, shall we?

Google search ad copy examples

1.Croma

It worked because:

• Who isn’t attracted to low prices? We all are, right? That’s what Croma targeted when they mentioned: “Hisense TVs starting at just Rs 16,790”. 

• Since there are a lot of brands that sell TVs these days, Croma has tried to differentiate themselves with the price.

• They also have attached the location of their affiliates as an extension to the ad, which allows the customers to find the nearest store and buy the TV of their choice at that moment.

2. Perimeter81

It worked because:

• We all love free things, don’t we? FT Live increases its chances of getting more attendees by mentioning that they are providing a free webinar. 

• It generates a lot of curiosity because they’ve mentioned: “What’s Next?”. It is something that makes the reader pause and think for a while. It could also increase the number of clicks they get as the reader becomes curious about what lies next.

• They have ended the ad copy with a crisp call to action: “Register.” Just a simple word works very well because the date of the webinar is mentioned already, and the expectations are briefly set already. It’s now time to ask for the sale.

LinkedIn ad copy

3. FT Live

It worked because:

• We all love free things, don’t we? FT Live increases its chances of getting more attendees by mentioning that they are providing a free webinar. 

• It generates a lot of curiosity because they’ve mentioned: “What’s Next?”. It is something that makes the reader pause and think for a while. It could also increase the number of clicks they get as the reader becomes curious about what lies next.

• They have ended the ad copy with a crisp call to action: “Register.” Just a simple word works very well because the date of the webinar is mentioned already, and the expectations are briefly set already. It’s now time to ask for the sale.

4. Momspresso MyMoney

It worked because:

• One of the best ways of getting more sales is showing social proof. It assists in building trust in the prospect’s mind, which is extremely vital. 

• They pre-qualify their customer by saying, “if you’re an agency.” This means anyone who is not an agency owner won’t click on that ad. This would get them better qualified, and better quality leads for their product. 

• When it comes to agencies, they are built on providing results to the brands they work with. And in the ad copy, they hit the core problem by not talking about how they could help the agency owners but the brands they work for since that’s what matters the most. This shows that the brand has researched its audience and has a good idea of it.

• Their tone is confident, which also shows that they’re an expert in their field.

Instagram ad copy examples

5. Republic

It worked because: 

• We all dream of big things, don’t we? It could be buying a new house, car, international vacations, etc. But, many of us also dream of angel investing in a startup by owning a piece of it in the early stages. When joinrepublic says, “Own a piece of early startups,” they give an aspirational positioning to it. Mainly because it allows you to afford something not many could otherwise.

6. App AdYogi

It worked because:

• They’ve included social proof in their messaging, which, as mentioned above, helps build trust, followed by a lot of credibilities. 

• One of the most important things to keep in mind while writing an ad copy is to write benefits over features. And that’s exactly what app adiyogi has done in their ad. “The house scaled up 5x in 2 months” isn’t just social proof, but it can also be perceived as a benefit. How? Because, whenever someone comes across this ad, they won’t just think that app adiyogi got results for the house of rare, but they will think that app adiyogi can get results for their business too.

Facebook ad copy examples

7. Simplified

t worked because:

• Out of all the businesses in the entire world, the ones that thrive and not just survive are the ones who save people’s time. And simplified is one such business. It takes hours of research and effort to complete an entire blog, which simplified promises to do in a matter of minutes. 

• One other thing that makes the ad work is the free-forever part. As we said earlier, we all love free goods, and simplified is no exception. This would help them acquire a lot of leads.

8. Saastock

It worked because:

• This is an example of a straightforward ad copy that has the ability to produce great results. It mainly worked because it produces FOMO (fear of missing out) as they’ve added a due date to it. Along with it is scarcity since “only 500 available” is mentioned. These 2 things (FOMO and scarcity) together create a deadly combo and drive great results.

Conclusion: 

The more you learn, the more you earn, they say. So, continue growing your swipe file and learning from every ad copy that you come across.

FAQs

1. How do I write an ad copy?

To write an ad copy, have a good hook, follow sample ad formats, use scarcity, FOMO (fear of missing out), social proof, address the pain points and objections of your audience, include numbers, mention your most liked feature, have a call to action (CTA) and, perform good research about your target audience.

2. What are the elements of an ad copy?

The elements of an ad copy are the hook, and the body, followed by the call to action (CTA).

3. What is ad copy

Ad copy is the text we use in images and ads to persuade readers to buy our product.