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Advertising: The Basics

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Understanding What Advertising is

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Advertising is a form of communication that transmits a message from the advertiser to an audience. The style, content, and placement of advertising may vary depending on who it’s targeting.

Ads can be seen or heard in any place with some sort of media coverage, including newspapers, magazines, television commercials, radio ads, logos on products, and more.

Advertising has evolved as technology progresses, and people become savvier about what they are consuming. As a result, it has gone from just print advertisements in magazines or newspapers to appear on social media posts like Facebook or Instagram stories.

This new way of advertising allows companies to reach their desired demographic in new ways while also giving users the chance to consume information without searching for it or paying for it.

One of the most important parts of advertising is to make sure that the message being sent by the advertiser can be understood and interpreted correctly by the audience.

Advertising is an excellent way for companies to market their products and services, so it’s essential to take the time and effort to create an ad that will capture people’s attention. Choosing the right platform for advertising is also a critical piece in this process, as you want to make sure that your message reaches the ideal audience.

You can learn more about the creative advertising process in our article here.


Types of Advertising

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There are many types of advertising. There are:

  • Display Ads
  • Social Media Ads
  • Online Ads
  • Print Ads

….to name a few main ones. Today, nearly all businesses rely on some form of advertisement to spread awareness of their product and build customer confidence. Though times have changed since the first advertisements were created, the overall goal of advertising has not.

At their core, all forms of ads are designed to encourage future purchasing. There are many forms of advertising, but the main difference lies in what method conveys a product message and reaches the target audience. Within each category, there are even further subcategories.

Some of the most common types of advertising include paid or purchased ad space, digital marketing, influencer marketing, etc. Businesses must understand which medium will reach their target market effectively and produce results.

As more and more people are getting “tech-savvy” and understanding what the internet is, people are now more aware of what advertising really is. The most common types of advertising seen on the internet are pop-ups, banner ads, and video ads.

Pop-ups are the most commonly used form of advertising because they will pop up on the screen and usually have some form of information or a video to come up, which is why it’s so prevalent.

Banner ads are also seen on a lot of websites and usually consist of a text banner that will make you scroll down to read it. Video ads are another type of advertisement that is sometimes seen and usually have an advertisement within the video.

You can read the article we have about the types of advertising in more detail here.


Examples of Ads

There are many different ways of advertising. It can be done through billboards, commercials, social media, and other ways. One way is by using commercials. There are many platforms to use your ads as well. One way to do this is through commercials.

Ads can be done in many different ways, however, one way is through commercials. A commercial is a type of ad that appears on TV or as a video on the Internet. This is done through a company paying an ad agency to come up with the idea and then create the commercial for the company.

Another example of advertising can be done through Print. Here are some creative ads that have been made.

Kit Kat’s Creative Ad

Kit Kat advertisement by Kit Kat
Kit Kat Ad by Kit Kat

The Kit Kat ad, “Home Office” is a brilliant usage of current events to promote their product. The ad features the words “Home Office” in white font against a red background (matching the color scheme of their branding), with a single Kit Kat bar blocking the word Office as if it were a strikethrough.

The ad is designed to capitalize on the trend of working from home due to the COVID 19 pandemic and suggests that Kit Kat is the perfect break-time snack for remote workers. You can read more about this ad in our blog post here.

Volkswagon’s Creative Ad

Advertising by Volkswagen
Volkswagen Ad by Volkswagen

At first glance, the aim or message behind this Volkswagen ad is a little fuzzy. Where do goldfish and porcupines fit in when talking about a car company? Look to the bottom right corner to get the answer! Clear tagline: precision parking is talking about how Volkswagen cars nowadays have accurate parking help. In this ad, it’s trying to prove the Volkswagen’s park assist is very precise. You can read more in-depth about this ad here.

If you would like to read more ad analyses of creative ads you can check out our creative posts.


Jobs in Advertising

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There are a lot of career options available for people in the advertising field. Some examples of jobs are:

  • Media agent
  • Copywriter
  • Graphic designer
  • Creative directors
  • Account managers.

The career of the advertising field is diverse, and there are many opportunities to grow in your chosen industry. Advertising is a varied field with many different opportunities for versatility. Therefore, In order to pursue a career in advertising, it is important to have a strong portfolio.

Nearly every product or service has an advertising campaign. Even if a new company is starting up, they need to make sure they have an advertising company or person that they trust to help them with their business.

How to Know if You’re Worthy of Advertising Jobs If you’re looking for a career in advertising, it’s important to know what’s expected of you.

The best way to do this is to begin your search with one of the top advertising schools in the country. Your first step is to think about why you want to work in advertising. Is it because you’re creative? Is it because you’re a numbers person who loves crunching the numbers? These two mindsets are common in the field, but they aren’t mutually exclusive.

Keep in mind that many successful ad campaigns are a mix of creativity and data analysis. Next, consider what you’re good at. Advertising is a fast-paced and challenging environment. You would need to have skills as well as the ambition to get through the challenges.


Advertising News Sources

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There are a lot of online sources for ad news today. Some that I follow are:

You can check them out to get news more news in today’s advertising world to learn about company creativity and trends.

You can learn a lot from these sources from company ad strategy to target audience from present and past campaigns.

Thank you for reading and sharing!

Thank you for Reading and Sharing!

Feedback is always appreciated! If you have any questions, concerns or suggestions feel free to email us at feedback@theaddigest.com

 


 

Thank you,

Sam A.

The Ad Digest

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