Reports help you to understand results. How do you get data analysis reports about your Facebook ad campaigns? You get them by utilizing analytics tools. As a marketer, your focus should be on the metrics. It will help you expand your digital reach and save you money. Impressions and reach are two crucial aspects to analyze while running ads. Moreover, Facebook metrics reveal interesting facts about your target audience’s preferences and behaviours.
Your firm may be running regular ad campaigns using the best practices, for instance, maintaining the correct Facebook ad copy length. But are you struggling when it comes to analyzing the metrics? We have compiled a list of the most trusted analytics tools to track your ad campaigns. The Facebook Analytics tool got discontinued in 2021. However, alternatives are available to help in data analysis. Some require a monthly subscription, while others come at a flat rate. Continue reading to learn about some of the best data analysis tools you can use in 2023 to measure and optimize the impact of your Facebook ad copy.
1. Hootsuite
It is a platform that measures numerous social media metrics on the most popular networks, such as Facebook.
How it works
- You can set up customized boards that overview the crucial metrics.
- You can analyze engagement rate, reach, impressions, likes, clicks, saves, views, and comments on your Facebook ad copy.
- Based on the engagement activity, it updates you on the best time to post your ads.
Why we recommend it
Hootsuite lets you create, publish, and manage your Facebook ads by importing your account. It is one of the best all-in-one social media management tools out there.
2. Meta Business Suite
This platform helps manage your marketing and advertising activities on Facebook. It also helps in connecting better with your customers.
How it works
- You can check the demographics of your target audience.
- It provides helpful insights into your ad’s performance.
- It tracks the latest trends and lets you schedule social posts, stories, and ads.
Why we recommend it
Formerly known as Facebook Business Manager, this platform provides a centralized forum to manage and analyze your ads and business pages. The best part is that there is no usage fee.
3. Keyhole
Many global agencies use this analytics tool to make data-driven decisions. It helps marketers analyze and improve their social media impact.
How it works
- It helps to track post and engagement volume, reach, and the number of impressions.
- The influencer dashboard provides information on the number of followers, domain rank, and exposure.
- It creates a host of data analysis reports providing easy visualization. You can even download them in PDF and XLS formats.
Why we recommend it
The hashtag and sentiment analysis features make Keyhole one of the most sought-after tools for analyzing Facebook ad campaigns. This tool uses AI (artificial intelligence) to predict how successful a hashtag will be.
4. SocialPilot
This marketing tool helps you publish and schedule ads for social media platforms like Facebook. It helps optimize your Facebook business page effectively.
How it works
- The customizable CTAs and dynamic ad content add value to your Facebook ad copy.
- It tells you if your Facebook ad copy length is suitable.
- It offers valuable audience insights to boost brand awareness and traffic.
Why we recommend it
SocialPilot is budget-friendly and suitable for both small and large businesses. It notifies you when your Facebook audience is online so that you can plan your posting schedule for better leads.
5. Rival IQ
It is a social media analytics tool emphasizing advanced competitive data analysis. Besides providing reports on the usual metrics, it also helps you get an idea about your competition in the market.
How it works
- You receive comprehensive reports on rival companies to see where your brand stands.
- It lets you track your Facebook ad copy placement and study your performance pattern.
- Allows you to view demographic information and compare your page to your competitors.
Why we recommend it
This tool provides competitive insights to help marketers make data-driven and informed decisions. It is great for analyzing the latest trends in social media.
6. AdEspresso
As the name suggests, this tool helps you design the best possible ads for your brand. Its analytics tool offers helpful insight for better reach.
How it works
- Lets you download detailed reports about your Facebook ad performance.
- The automated PDF reporting feature makes storing and examining the analysis easier.
- It monitors multiple campaigns at the same time.
Why we recommend it
The AdEspresso tool provides tips based on your existing Facebook ads. The setup process is quick, with no requirement for any specialization.
7. Agorapulse
If you are looking for actionable tips to boost your Facebook ad copy conversions, then Agorapulse is the tool you should use. It lets you determine what type of content works better on Facebook for your brand.
How it works
- Publish, monitor, and collaborate using this tool.
- The tool analyzes data, posts schedules, and generates reports.
- You can run competitions and sweepstakes with your Facebook ads to improve engagement.
- It has a social inbox feature through which users can send customized messages to their clients.
Why we recommend it
Besides the routine data analysis, Agorapulse provides fan profiling and post recommendations. It has a simple user interface, and the tool is easily navigable.
In a Nutshell
Remember, what you can measure, you can improve. Regular review and analysis of your Facebook ad performance will tell you what works and what doesn’t. It will help you identify patterns that you can utilize to design a successful social media strategy.
Read related blogs and articles at The Ad Digest to learn ways to boost your Facebook ad results and conversions. What metrics do you employ to test and analyze your Facebook ad copy campaigns? Which custom metric gives you optimized results?
Let us know in the comment section below.
