Google ads are sponsored adverts that feature on Google search engine results pages. These ads are presented via the Google Adsense platform or display network. The Google Display Network consists of numerous third-party sites collaborating with Google to display relevant ads. There are display network ads on some parts of these websites.
Google Ads effectively attract targeted traffic to a website and boost product sales. To maximise business success, integrate organic SEO activities with paid marketing strategies such as PPC or Google Ads.
Top Reasons to Use Google Ads to Advertise:
Here are some reasons why marketers should try Google ads ad copy if they haven’t done so before:
- Google Ads can be scaled up
- Quantitative measurement is a feature of Google Ads.
- Google Ads are versatile.
- The speed of Google Ads is superior to that of SEO.
- Google Ads dominate the SERPs.
- Google Ads structure may be more exciting and convert more effectively.
- The reach of Google is enormous.
- Competitors are already using Google Ads.
All about Google Ad Copywriting:
- Companies must design the content of a Google ad copy to motivate customers to click on the ad and make a purchase.
- A compelling Google ad copy increases click-through rates and leads.
- An engaging Google ad copy helps improve conversion rates.
How to Configure Google Ads:
1. Organise accounts –
Segregation is essential for managing a successful ad campaign. To get started, businesses should classify their offerings as products or services.
2. Choose a budget –
Bids and daily budgets are two ways to limit the spending in Google Ads. Marketers new to Google search ad copy should balance their daily budget among multiple ads. Later, they can change the budget based on the performance of the best-performing campaigns.
3. Choose keywords –
Google’s Keyword Planner is a free tool that allows users to generate relevant keywords for an advertising campaign. In addition, the tool helps to determine how much to spend for a keyword in search results.
4. Create landing pages –
Marketers should make landing page selections carefully as the website is the only destination for anyone who clicks through the advertisement.
5. Select the devices to support –
Depending on the nature of a business, marketers must choose where the advertisements will appear, including smartphones, desktops, or both. For example, it makes sense for a mobile gaming company to focus all the marketing efforts on mobile platforms.
6. Create ads –
The success and failure of a campaign depend entirely on the quality of Google search ad copy.
7. Integrate advertising account with Google Analytics –
Google Analytics deeply explains how people interact with advertisements and websites.
8. Activate and continue to check back for updates –
Start a campaign and regularly monitor its success. This enables marketers to understand the best-performing ads over time better and spend their marketing budget wisely.
Guidelines for writing compelling google search ads copy:
Here are some Google search ad copy best practices:
1. Get inside the minds of the target market –
Before creating a Google search ad copy, marketers must consider what the primary audience is searching for. Before drafting the copy, they must consider the audience’s requirements. Ad copy that interacts with the target audience and offers to alleviate the pain points will receive the attention it needs.
2. Add a “Call to Action” –
Every ad copy must include a “call to action.” Without it, the audience won’t know what to do after clicking on the ad. CTAs attract the audience’s attention and persuade them to click the ad. For example, for a car rental company in Sydney, you can write “Hire best cars for your wedding celebration in Sydney.”
3. Create a mobile version of the ad –
Since most of the primary audience is now on smartphones or tablets, marketers need to ensure that the page they land on after clicking on the Google search ad Copy is mobile-friendly.
4. Include promotional offers –
Don’t forget to mention current promotions or discounts on the website when developing an ad copy. People enjoy receiving these additional advantages when purchasing products or services from a website.
5. A landing page’s design should reflect the ad’s content –
Misleading the target audience with advertising is one of the biggest errors that a marketer can make. When running a Google ad, verify that the landing page matches the ad’s theme.
6. Keep things simple –
Keeping an ad copy short and simple is the key. Avoid complex terminology, acronyms, and buzzwords.
7. Emphasise business USPs –
To distinguish a business from the competition, emphasise its unique selling points. Mention the factors that differentiate it from the competition. By doing so, the company will attract its target market.
8. Add relevant keywords in the copy–
Include major keywords in the ad’s title and body for a better-targeted audience reach. This will enable the ad to reach the relevant people.
9. Include emotional factors –
Emotional triggers work well in specific ad categories. For instance, a business selling a weight-loss product can directly leverage an emotional trigger to approach customers struggling to lose weight.
10. Multiple-copy experiments –
While creating Google Search ad copy, do not limit it to a single version. Instead, create multiple ad versions and evaluate them with the team to select the best one.
11. Establish a sense of urgency –
Create urgency in Google ads by promoting a limited-time deal or discount. This will boost the number of clicks.
12. Use ad extensions –
Get more people to click on ads by adding extra information, like the address of the office, a phone number, etc. People are more inclined to take action if they can access all the relevant information in the advertisement.
13. Target audience –
Marketers can significantly increase engagement by addressing the targeted audience in the ad copy. For example, by using terms like “you” and “your” in the copy, the customers will feel that a business is responding directly to them.
14. Keep experimenting –
It is necessary to experiment with several aspects of the Google ad and advertisement copy to make it more successful. This includes the Google ad’s title, its call-to-action (CTA), and any pictures or videos put in the Google ad.
Writing effective Google ads ad copy requires a blend of creative and analytical thinking. Marketers must also consider the landing page. These are some Google search ad copy best practices, but companies must also use their creativity when creating an ad copy. If an ad copy were entirely algorithmic, everyone would be affluent by now.
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