Heinz Ad: No One Grows Ketchup Like
The Heinz Ad Company is world-famous for its ketchup and advertisement. Heinz recently published an advertisement campaign for their ketchup that shows the picture of ketchup’s bottom and stem of a tomato. This picture was put on the bottom of the Ketchup bottle to form a tomato on the red background. On the bottom of the ad is the text, “No one grows ketchup like Heinz.”
Heinz Ad Strategy
Heinz designs this advertisement to capture their consumers’ attention. The ad is a bottle’s bottom with a tomato stem that shows a picture of fresh tomato. If you look at the ad, you will realize that it is designed in a way that will stick in your memory. The analysis presents a direct and straightforward yet creative ad.
The text “No One Grows Ketchup like Heinz” uses text to communicate the concept that Heinz delivers fresh ketchup. It shows Heinz grows the tomatoes, which are used to create the ketchup. Therefore the word “grows” in the text. The green stem used at the top of the bottle emphasizes more freshness as green is seen as a color linked to nature.
Targeted Audience
Heinz advertisement’s target consumer is health-conscious. This ad appeals to people looking to replace sugary foods with healthy ingredients to get their goals of living better lifestyles. This advertisement campaign is perfect for everyone. Whether that is parents looking for healthy ingredients for their children or people looking to lose weight.
Ad Campaign Colors
The background color and the bottle color are red. The complementary color green stands out in this red picture to show the freshness of tomatoes. To separate the red bottle from the red background. The designers decided to put the lighting to the bottle’s left side and shadow the bottle’s right hand.
Moreover, the light on the bottle’s left side also represents the product’s freshness. Heinz chose the red color for its advertising campaign as it is the color of love, passion, and attraction. The red color makes consumers excited and thus attracts them to purchasing this ketchup.
Conclusion
Heinz’s advertisement campaign sells the product effectively and also reaches a wide range of consumers of ketchup. Therefore, the advertisement’s simplicity is enough to attract the consumers as it shows them that they are selling an organic product. The creativity used for this advertising campaign is also useful in promoting it.
