With an average of three billion daily active users, ranging from CXOs and professionals to students and homemakers, Facebook is still the most used social media platform globally. 

Facebook ads reach a whopping 42.8% of internet users – a platform for marketers to reach out to their desired audience. The reason behind this success is the highly advanced Ads Manager offered by the social media platform to marketers. With sophisticated tools and options, marketers have total control over their Facebook ad campaigns, right down to the finest detail.

Creative advertisements don’t mean anything unless they have the potential to convert. An ad may look great, but if it doesn’t deliver results, it’s useless for the marketer.

For a Facebook ad copy to perform well, the text should match the visuals. The ad will be impactful only when the audience can connect the image or video to the caption and primary text. Relevance is key to the success of creative advertisements, more so on a platform like Facebook. Like any ad copy, a catchy hook will get the ad noticed. Keep a conversational tone. After all, Facebook is a social media platform! It’s always better to keep the ad copy length within 125 characters to avoid truncation.

Another thing to keep in mind while creating a Facebook ad copy is the value proposition. The target audience should understand the offer and how it benefits the buyer or user.

Once the ad copy grabs attention, it should be followed by a compelling CTA or Call to Action. It is as important as the ad creative. CTA is the prompt where the audience lands on the landing page that achieves a marketer’s ultimate goal. The viewers should be clear about what steps they should take to know more, subscribe, buy, download, or even opt for a free trial.

So, which Facebook ads have scored high on relevance, value proposition, and impactful CTAs in 2022? Read on to know

1.Getir Europe

Squarespace offers SaaS (Software as a Service) for website building and hosting. Instead of opting for dreary technical imagery such as a product interface, the ad has captured the end product – the result of using their website-building tools. The ad copy justifies the classy visual. CTA is equally impactful and seals the deal.

2.Squarespace

Squarespace offers SaaS (Software as a Service) for website building and hosting. Instead of opting for dreary technical imagery such as a product interface, the ad has captured the end product – the result of using their website-building tools. The ad copy justifies the classy visual. CTA is equally impactful and seals the deal.

3.MTN Nigeria

This Facebook video ad from MTN Nigeria, the Telecom provider, offers compelling graphics to showcase its new product, MoMo, a new payment service bank. The product features are highlighted effectively in the video ad copy. The CTA is a part of the primary text. The bold caption in the video, also a CTA, maximizes product recall. This Facebook ad copy length is less than 125 characters to ensure the viewer can read the CTA text.

4.Ikea

This carousel ad by IKEA is still in vogue in 2022. The simple product photos are transformed into visually appealing graphics with yellow square borders and in-image text. The ad calls attention to the value proposition as the first thing the viewer notices are the discounts offered on the products. The “Shop now” CTA compels clicks.

5.Oreo cookies

While an Oreo ad on Facebook is always on-brand, this particular Facebook video ad compels people to engage with the product. The enticing value proposition nudges the audience to play along and get a chance to win a holiday trip. A winning creative advertisement!

6.Buffy

This ad copy from Buffy, a home decor store, breaks the monotony of a bulleted list by replacing the bullets with relevant emojis in the primary text. The graphics in the video ad showcase quotes from real people using and enjoying the product. The conversational tone hits the right chord with the viewer.

7.Purple Carrot

Purple Carrot is a plant-based meal delivery service. The ad copy in this image is simple but effective. It poses a problem that the viewer can relate to and provides an apt solution. This ad copy style piques the viewer’s interest, leading them to act. The visual appeal is hard to miss!

8.Ajio Luxe

Yet another example of an attractive Facebook carousel ad is this one from Ajio Luxe, an online fashion store. Despite the lengthy primary text, the appealing visuals showcasing product images are enough to get clicks from viewers. The ad makes a bold fashion statement that hits the mark.

9. HealthifyMe

HealthifyMe’s powerful ad campaign has revolutionized the Indian fitness scene and lifestyle choices of young and old alike. This Facebook video ad showcases before-after images of people from different walks of life that have benefitted by subscribing to the health app. The value proposition is solid as it mentions a drool-worthy discount. The ad has all the necessary elements to garner clicks from the viewer.

10. Education 10X

In this Facebook ad, Education 10X begins with a bold statement declaring the product the first-of-its-kind in the world. The ad copy grabs eyeballs with its interesting caption targeting parents of children between 8 and 16 years. The ad offers a value proposition in the form of a promise of financial literacy at no extra cost. Worth a click!

At the get-go, Facebook ads can be a hit or a miss despite an appealing ad copy and a lucrative value proposition. What works for a geographic location might not in another. A/B testing of creative advertisements is a necessary tool to check the performance of an ad creative. It helps to boost the ads to a broader audience in the initial phase. Since the audience has shifted from static images to videos, video ads have the upper hand in today’s Facebook ad strategy.

Hope this list of top Facebook ads has inspired marketers to create and publish their own ad creative. How is the Facebook ad performing? Leave comments below.